Optimizing for Natural Language Search

By | June 29th, 2017|Marketing|

Natural Language Search to Support Local & National Businesses There’s no better way to answer a consumer’s question than by doing just that—answering a consumer’s question. The challenge comes in doing so in a way that suits the needs of today’s consumers, ever immersed in work and play while seeking immediate answers to questions that [...]

NAMM Members Pointed Toward the Future

By | February 24th, 2017|Marketing, Speaking Engagements|

Article from Music Trades Magazine. Published February 2017 (original article here) Keynote Speaker Larry Bailin at NAMM 2017 Keynote Breakfast Session Anaheim California. NAMM MEMBERS POINTED TOWARD FUTURE IN ONE OF NAMM’S popular break-fast sessions, author and business speaker Larry Bailin presented “Future-Proof Your Business”—which he irreverently re-titled “Decade of Hindsight: What You Need To [...]

Natural Language Optimization

By | January 17th, 2017|Digital Marketing, Marketing|

Google wants your answers to be questioned. By Larry Bailin White Gloves and Silver Platters In 1996 a wide-eyed search engine came onto the scene with a shiny new brand promise. All your questions would now be answered, and not just answered, but “fetched” by your very own butler named Jeeves. No matter your station [...]

Keynote About Business Innovation

By | April 15th, 2016|Marketing|

The Institute For Entrepreneurial Leadership (IFEL) is proud to announce that former Super Bowl Winning NY Giant turned entrepreneur,Number 60, Brad Benson, will be a keynote at the IFEL Next Level Conference on November 13th. You may know Brad Benson as a championship NFL player or from his irreverent radio commercials showcasing his Hyundai Dealership. [...]

Sorry, Google Say’s We’re Closed

By | February 21st, 2016|Digital Marketing, Marketing|

When I started my digital marketing career in 1994, my motivation was to help local businesses take their show on the road; go national, even global, and break free from their geographic confines. After all, that was the promise of the Internet back in the day. It made the playing field level because you could now take [...]

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The Internet Doesn’t Need Your Content

By | February 21st, 2016|Digital Marketing, Marketing|

Content marketing is all the rage these days. Agencies and PR firms alike, all touting the power of content as if it were the last great hope of mankind. Content is the big fix to obliterate all your digital marketing woes (or at least that’s what we’re being led to believe). SEO issues—content. Social media [...]

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Hindsight Will Be 2020

By | February 21st, 2016|Marketing|

Hindsight will be 2020 By Best-Selling Marketing Author and Keynote Speaker, Larry Bailin What the Future of Digital Marketing Will Not Look Like. 2016 marks an important temporal tipping point for marketing and marketers alike. We have stepped over the proverbial line in the sand from whence there is no return. We now stand closer [...]

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