Marketing In The Age of Assistance - Same As It Ever Was Every day seems to bring a new way for consumers to connect with the data, products, services, and answers they need. Amazon has its Alexa Echo device, Apple has Siri, Microsoft has Cortana, Google has its Google Assistant, Samsung has Bixby, and the [...]
Google wants your answers to be questioned. By Larry Bailin White Gloves and Silver Platters In 1996 a wide-eyed search engine came onto the scene with a shiny new brand promise. All your questions would now be answered, and not just answered, but “fetched” by your very own butler named Jeeves. No matter your station [...]
When I started my digital marketing career in 1994, my motivation was to help local businesses take their show on the road; go national, even global, and break free from their geographic confines. After all, that was the promise of the Internet back in the day. It made the playing field level because you could now take [...]
Content marketing is all the rage these days. Agencies and PR firms alike, all touting the power of content as if it were the last great hope of mankind. Content is the big fix to obliterate all your digital marketing woes (or at least that’s what we’re being led to believe). SEO issues—content. Social media [...]
